Published Monday, Jul 24, 2017
LIVONIA, Mich., July 24, 2017: Valassis, a leader in intelligent media delivery, today shares insights on how grocers can thrive in today’s evolving marketplace, where shoppers have more options than ever before.
While grocery shopping has traditionally been a ritual process, the industry is ripe for disruption. The competitive landscape has changed as evidenced by Amazon’s recent acquisition of Whole Foods and the rapid expansion of click-and-collect shopping models. While grocers were once the predominant place to purchase food and household items, they now compete with supercenters, warehouse clubs, dollar stores, drug, DIY/home improvement, fresh local markets, c-stores, and of course, online shopping.
“The grocery industry is certainly not exempt from the digital disruption faced by other industries as marketers look to win consumer’s attention and balance e-commerce and brick-and-mortar trips,” said Curtis Tingle, chief marketing officer, Valassis. “To be successful, grocers must cater to what their customers want – and that’s value. Marketers need to put consumers first as they adapt to rapidly changing consumer buying behaviors, whether it’s online or in-store.”
With recent industry shifts, grocers should keep the following insights in mind as they strive to remain competitive and win shoppers’ loyalty:
Visit our website to learn more about how Valassis helps grocers reach their target shoppers to drive sales.
Valassis is a leader in intelligent media delivery, providing over 58,000 clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients’ most valuable shoppers, offering unparalleled reach and scale. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. As wholly owned subsidiaries of Harland Clarke Holdings, Valassis and RetailMeNot, a leading destination for digital savings, are partnering to connect retailers and consumers through meaningful digital, mobile and print promotions.