Published Friday, Feb 10, 2017
To Avoid Customer Break-ups, Brands Must Prioritize Omni-channel Data, Personalization and Local Deals
LIVONIA, Mich., Feb. 10, 2017: Valassis, a leader in intelligent media delivery, today shared best practices to help brands drive long-lasting relationships with customers in advance of Valentine’s Day.
The saying, “you don’t know what you have until it’s gone,” can also be applied to customers. Acquiring new customers is always a main goal for sales and marketing teams; however, retaining existing customers is imperative as it costs five times as much to attract a new customer than to keep an existing one.
“In today’s competitive environment, customer retention is a top challenge for marketers, as shoppers are willing to switch brands over a small misstep or to simply take advantage of a better deal from another brand,” said Curtis Tingle, chief marketing officer, Valassis. “To win, marketers must be on top of their game – basic segmentation is no longer enough. Marketers need to truly understand their customers and successfully tap into relevant data insights to fuel personalized and timely marketing efforts, ultimately reaching and activating consumers throughout their day – at home or away – to influence their purchase decisions.”
In the spirit of the upcoming Valentine’s Day holiday, Valassis has compiled the following top three tips to help marketers strengthen and retain their customer relationships this year:
For additional tips on driving brand loyalty for lasting customer relationships, please see our Top 10 Loyalty & Local Marketing Practices.
Valassis is a leader in intelligent media delivery, providing over 58,000 clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients’ most valuable shoppers, offering unparalleled reach and scale. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis is a wholly owned subsidiary of Harland Clarke Holdings.