Published Thursday, Jan 12, 2017
LIVONIA, Mich., Jan.12, 2017: Valassis, a leader in intelligent media delivery, has appointed Stacey Allen as vice president, general manager, Valassis Canada. In this role, Allen will be responsible for managing the Valassis Canada business, including driving and executing on strategic growth plans.
Allen possesses more than 25 years of broad and relevant industry experience across Canada with expertise in both print and digital media. Most recently, she served as vice president and chief operations officer at Homes Publishing Group where she led the digital revenue strategy, managed operations for multiple media outlets and successfully launched a new website.
Previously, Allen worked in key leadership roles at Metroland and Quebecor, bringing to Valassis Canada valuable skills in advertising, marketing, sales, financial forecasting and community relations.
“Stacey’s expansive industry experience and engaging leadership style will positively impact our clients and our business,” said Scott Waldron, president, NCH, and managing director, Valassis International. “With her collaborative approach, we expect a stronger partnership across our U.S. and Canada entities, which will ultimately benefit our clients through innovative offerings that offer meaningful value to Canadian consumers.”
Valassis is a leader in intelligent media delivery, providing over 58,000 clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients’ most valuable shoppers, offering unparalleled reach and scale. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis is a wholly owned subsidiary of Harland Clarke Holdings.