Published Wednesday, Nov 23, 2016
Hyper-Local Marketing Strategy can Drive Superior Results During Holiday
LIVONIA, Mich., Nov. 23, 2016: Valassis, a leader in intelligent media delivery, today shares three essential tips for local companies to capitalize on Small Business Saturday. This American shopping holiday is held on the Saturday after Thanksgiving and entices consumers to “shop small” on a day that falls during the major holiday shopping weekend between Black Friday and Cyber Monday.
Last year, over 95 million consumers shopped local and spent $16.2 billion on Small Business Saturday – accounting for an estimated 35 percent of their holiday gift budget. In addition, according to new Valassis research, consumers using savings apps such as Local Flavor have grown from 36 percent to 49 percent over the last two years, with more than 50 percent of these shoppers visiting a local store after receiving a mobile offer. With this in mind, small and medium-sized businesses (SMBs) have a unique opportunity to leverage hyper-local marketing and sales strategies to engage shoppers and kick off the holiday shopping season on a high note.
“Small businesses must incorporate hyper-local marketing strategies in advance of Small Business Saturday, and throughout the holiday season, to better engage, attract and retain local shoppers and remain competitive with larger brands,” commented Steve Hauber, division president, Valassis Local Solutions. “Small Business Saturday is a testament to consumers’ willingness to shop local, but it’s up to businesses to activate strategic advertising campaigns and tactics to promote themselves. While all small businesses will likely see a boost from the holiday, those that embrace a hyper-local approach will reap even greater results to their bottom lines.”
SMBs can capitalize on Small Business Saturday by following three tips from Valassis:
To learn more about SMB marketing strategies, click here.
Valassis is a leader in intelligent media delivery, providing over 58,000 clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients’ most valuable shoppers, offering unparalleled reach and scale. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis is a wholly owned subsidiary of Harland Clarke Holdings.