Published Thursday, Oct 6, 2016
Clipper Market Place Arizona Joins Valassis as Part of Local Solutions Strategy
LIVONIA, Mich., Oct. 6, 2016: Valassis, a leader in intelligent media delivery, announced today that Clipper Market Place Arizona will join Local Flavor, the Valassis-owned shared mail brand. Clipper Market Place Arizona is a private direct mail company owned by newspaper group 1013 Communications, LLC. In Arizona, Clipper Market Place reaches approximately 750,000 households 12 times per year.
Valassis accelerated its expansion into the local market with the acquisition of Clipper Magazine in late 2015, followed by SuperCoups of Atlanta in August 2016. The acquisition of Clipper Market Place Arizona furthers Valassis’ goal of growing its intelligent media delivery across the country.
“This acquisition enables us to expand our collective Local Flavor and Clipper Market Place AZ distribution in the Phoenix market while increasing frequency,” said Wayne Powers, Valassis chief revenue and operating officer. “We are excited to continue to grow the value we offer our small and medium business clients and merchants through the relevant, local offers we deliver to consumers.”
Valassis is a leader in intelligent media delivery, providing over 58,000 clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients’ most valuable shoppers, offering unparalleled reach and scale. As a wholly owned subsidiary of Valassis, Clipper Magazine focuses on local businesses, providing a full range of results-driven marketing solutions that engage consumers every day. NCH Marketing Services is a Valassis subsidiary, and RedPlum® is its consumer brand. Valassis’ signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis is a wholly owned subsidiary of Harland Clarke Holdings.