Valassis Rolls Out New Release of Local Flavor Mobile App for Hyper-Local Deals

Published Thursday, Sep 15, 2016



Valassis Rolls Out New Release of Local Flavor Mobile App for Hyper-Local Deals

LIVONIA, Mich., Sept. 15, 2016: Valassis, a leader in intelligent media delivery, today announced that the latest version of its Local Flavor Mobile App is now available in the Apple Store and Google Play. Local Flavor is a product of Clipper Magazine, a wholly owned subsidiary of Valassis. The app is packed with thousands of local deals and coupons that help shoppers save 50 percent or more on dining at local restaurants, spas, fun, home improvement and more, right in their neighborhood.

According to Valassis’ 2016 Purse String Survey, consumers using savings apps have grown from 36 percent to 49 percent over the last two years among savings-minded shoppers. Additionally, more than half of these consumers say they have visited a store, restaurant or business after getting an offer on their smartphone when near the location – and 72 percent report checking their mobile devices for coupons and offers while they are in a store. With this in mind, as consumers look to save and use a variety of physical and digital channels on their journey, local brands need to cater to the evolving path to purchase.

“Millennials represent a key audience for our restaurant,” said Andy Zarka, owner of European Street Café, Jacksonville, Florida. “With Local Flavor, we have tapped into this elusive demographic through in-app ordering and custom loyalty rewards. By catering to mobile browsing habits, we have met millennials on their own turf and they’re now redeeming coupons and engaging with our brand.”

The app’s new features make it even more intuitive for users. For instance, a new “wallet” lets consumers save their deal certificates and coupons, then access them instantly -- even when offline. Additionally, users can now securely scan credit cards for quick and easy purchases and view maps of businesses offering deals near their location. Through an Apple Watch integration, shoppers have the ability to browse Local Flavor’s content easily and briefly on their watch, storing certificates for future redemption.

“Shoppers today want to be in the know on relevant deals in their neighborhood,” said Steve Hauber, president, Valassis Local Solutions. “Many of the deal sites and apps in the market today only provide consumers with discounts in large metro areas, which could be several miles away from them, not down the street. With the latest release of our Local Flavor mobile app, we’re helping brands meet shoppers at a hyper-local level, with new savings content posted daily.”

While deals vary by location and day, retailers on the Local Flavor app can provide thousands of live deals for purchase at any moment to visitors searching in their neighborhood. For instance, one local town recently had over 10,850 live deals and 1,437 free coupons available for residents searching the app.

For more information on the Local Flavor app, please visit: https://www.localflavor.com/mobile-apps.

About Valassis
Valassis is a leader in intelligent media delivery, providing over 58,000 clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients’ most valuable shoppers, offering unparalleled reach and scale. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis is a wholly owned subsidiary of Harland Clarke Holdings.

Media Contacts
Mary Broaddus
Valassis
broaddusm@valassis.com
734-591-7375