General Marketing Information
BIGresearch
BIGresearch, founded in 2001, is a consumer market intelligence firm that provides unique consumer insights that are gathered online through two different syndicated surveys that are both nationally representative of the US Adult population. The bi-annual Simultaneous Media Usage survey (SIMM) is conducted among 14,000+ consumers and illustrates consumer's media usage, media sensitivity and how they use all the media they available to them. The Consumer Intentions and Actions survey (CIA) tracks consumer behavior, shopping trends and purchase intent of more than 8,000+ consumers each month.How can BIGresearch help provide insightful media recommendations to Valassis clients?
- Provides insights about a marketer's business they may not already know
- Provides new ways to measure consumer's purchase behavior in a highly fragmented media world
- Helps identify which media break through the clutter and influence consumer's purchase decisions
- Provides forward-looking information about the ever changing shopping behavior of retail consumers
- Acts as an early warning system to monitor consumer shopping trends, identify targeting opportunities among consumer segments, and gauge competitive activity
Retail Merchandise Categories
Changing Behavior: To Spend More or Less?
Source: BIGresearch (CIA Trends Database) ©2002-2009, BIGresearch, Base 8,000+ monthly
Trend Comparisons: Jan 10 vs. Dec 09, Jan 10 vs. Jan 09, Jan 08 vs. Jan 10
| How to read: According to the BIGresearch Diffusion Index (those who say they'll spend less subtracted from those who'll spend more), most categories improved from January '09 poor readings but double-digit unemployment and fiscal conservatism are affecting the 90 Day Outlook. While toys and groceries are bright spots, most categories fail to improve from January '08: |
Question: Over the next 90 days (January, February, March), do you plan on spending more, the same or less on the following items than you would normally spend at this time of the year in the following categories? Base: approximately 8,000 consumers per month
| Category | Month over Month Jan 10 vs. Dec 09 |
Year over Year Jan 10 vs. Jan 09 |
2 Year Jan 08 vs. Jan 10 |
Category | Month over Month Jan 10 vs. Dec 09 |
Year over Year Jan 10 vs. Jan 09 |
2 Year Jan 08 vs. Jan 10 |
| Children's | DOWN | UP | DOWN | Toys and Games | DOWN | UP | UP |
| Women's Dress | DOWN | DOWN | DOWN | CDs/DVDs/ Videos/Books |
DOWN | UP | DOWN |
| Women's Casual | DOWN | UP | DOWN | Electronics | DOWN | UP | DOWN |
| Men's Dress | DOWN | UP | DOWN | Groceries | DOWN | UP | UP |
| Men's Casual | DOWN | UP | DOWN | Home Improvement |
UP | UP | DOWN |
| Shoes | DOWN | DOWN | DOWN | Lawn & Garden | UP | UP | DOWN |
| HBC | FLAT | DOWN | DOWN | Home Furniture | DOWN | UP | DOWN |
| Dining Out | DOWN | UP | DOWN | Decorative Home Furnishings |
DOWN | UP | DOWN |
| Sporting Goods | DOWN | UP | DOWN | Linens/Bedding/ Draperies |
DOWN | UP | DOWN |
Please note: if more information/insights are needed, please contact a Valassis sales representative
