Food Service
QSR Demographics
Source: BIGresearch CIA, August 2009
| How to read: How to Read: Consumers who most often eat at Subway are more likely to be single and have a higher average household income than all consumers. |
| Which Fast Food Restarurant do you eat at most often? |
All Consumers | McDonald's | Wendy's | Burger King | Taco Bell | Subway |
| Respondents Selected: | 8543 | 1916 | 650 | 612 | 452 | 382 |
| Gender Male |
48.7% |
44.9% |
44.9% |
52.5% |
44.2% |
52.0% |
| Female | 51.3% | 55.1% | 55.1% | 47.5% | 55.8% | 48.0% |
| Marital Status Married With Unmarried Partner Divorced or separated Widowed |
49.9% 8.1% 11.6% 4.5% |
49.5% 8.3% 13.9% 3.8% |
49.7% 8.6% 10.0% 4.5% |
50.6% 7.3% 10.8% 4.0% |
46.7% 13.6% 11.7% 2.2% |
47.2% 5.9% 8.3% 3.5% |
| Single, never married | 25.9% | 24.5% | 27.2% | 27.2% | 25.8% | 35.2% |
| Age Range | ||||||
| 18-24 25-34 |
13.0% 17.8% |
13.5% 19.0% |
14.6% 17.0% |
12.6% 19.5% |
23.0% 18.8% |
11.2% 16.7% |
| 35-44 | 19.0% | 23.7% | 18.6% | 19.2% | 19.4% | 22.4% |
| 45-54 55-64 |
19.3% 14.4% |
19.0% 12.6% |
19.8% 15.7% |
18.3% 14.5% |
18.7% 10.4% |
21.3% 14.5% |
| 65+ | 16.6% | 12.3% | 14.2% | 15.8% | 9.7% | 13.8% |
| Average Age | 45.1 | 43.2 | 44.5 | 44.7 | 40.2 | 44.9 |
| Annual HHI Less than $15,000 $15,000 to $24,999 $25,000 to $34,999 $35,000 to $49,999 $50,000 to $74,999 $75,000 to $99,999 $100,000 to $149,999 $150,000 or more |
12.5% 11.7% 13.6% 16.6% 20.7% 11.1% 9.6% 4.3% |
12.8% 12.7% 15.4% 17.4% 19.3% 9.8% 9.0% 3.6% |
8.2% 12.6% 14.5% 16.7% 24.5% 11.3% 8.6% 3.6% |
14.4% 13.1% 17.7% 17.6% 17.2% 7.6% 6.9% 5.6% |
11.8% 14.6% 17.7% 15.3% 23.1% 8.3% 6.8% 2.4% |
10.0% 6.3% 1.9% 16.0% 24.0% 15.4% 13.1% 3.3% |
| Average Income | $56,821 | $54,001 | $56,990 | $52,626 | $50,342 | $63.252 |
| Hispanic Latino or Spanish descent? Yes No |
8.9% 91.1% |
7.0% 93.0% |
6.3% 93.7% |
9.4% 90.6% |
13.5% 86.5% |
15.6% 84.4% |
| Ethnicity African American/Black Asian Multi-Racial Native American White/Caucasian Other race or ethnic heritage |
9.2% 2.3% 2.5% 1.4% 81.3% 3.2% |
11.5% 2.3% 1.3% 1.7% 80.3% 2.9% |
9.9% 0.4% 3.2% 0.7% 84.3% 1.4% |
10.6% 1.9% 0.7% 1.1% 82.0% 3.6% |
4.4% 1.5% 3.7% 2.6% 80.9% 6.9% |
6.4% 2.3% 4.3% 0.4% 80.5% 6.0% |
Understanding consumer demographic differences for certain products by retailer gives you greater insight on who to target
Please note: if more information / insights are needed, please contact a Valassis sales representative
