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Consumer Packaged Goods

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RedPlum™ Shared Mail
Wrap
  • High quality, 4-page wrap
  • Serves as carrier for weekly circulars and inserts
  • Cost-efficient, broad reach saturation at the Zone level
  • Delivered to approximately 150,000 households per Zone
Insert
  • Inserts distributed through the Shared Mail Package
  • Targeted at the ZIP Code or sub-ZIP Code level
  • Flexibility to version message and use innovative formats such as die-cuts, oversized, and multi-page
  • Turnkey and Express programs provide efficient print and fast turnaround
Key Media Learnings
  • Increased efficiency: 34% increase in coupon-driven traffic per location with an inside spread (Valassis Case Study 0606)
  • Comp sales for participating stores increased on average by 20% to 40% (Valassis Case Study 1005)


RedPlum Co-op FSI (Cooperative Free Standing Insert)
  • Versatile, cost-effective coupon delivery vehicle that reaches 60mm households
  • Category exclusive, 4-color, FSI book
  • Weekend distribution 40+ times per year
  • Select newspapers by market or obtain full national coverage
Key Media Learnings
  • 58% of FSI redeemers are New or Lapsed Brand Buyers; and 27% of the New and Lapsed Brand Buyers make at least one repeat purchase1


RedPlum Newspaper Insert
  • Inserts distributed through targeted Newspaper circulation
  • Targeted at the Zone or ZIP Code level
  • Flexibility to version message and use innovative formats such as die-cuts, oversized and multi-page
  • Run any day of the week in any of thousands of newspapers
  • Turnkey and Express programs provide efficient print and fast turnaround
Key Media Learnings
  • 73% of adults read newspaper inserts regularly or occasionally2


RedPlum ROP (Run-of-Press)
  • Run cost-effective advertising with quick-turnaround in the newspaper sections of your choice
  • Over 14,000 newspapers, including community and niche publications
  • Variety of specialty formats including Adhesive Notes
  • Customize message geographically and promotionally with versioning capabilities
  • Full-service promotion management from program strategy consultation to e-tearsheets all under one-order, one-bill
Key Media Learnings
  • ROP enjoys 41% overall average recall rate
  • Recall is 25% higher with full color ads than B&W only
  • Increased impact: 68% recall for Spadea and 55% recall for AdNotes3


RedPlum Digital
  • Expand your reach and touch-points with targeted consumers by integrating online and digital media into your promotions to effectively reach up to 50 million active online households
  • Deliver value directly to consumers via online coupons distributed on redplum.com and over 1,000 syndicated coupon, shopping, lifestyle and retailer websites in our network
  • Activate your print media campaigns with mobile SMS text call-to-actions to engage them on the spot and provide value directly to their mobile device
  • Digital Offerings include: online display ads, targeted email acquisition, secure printable coupons, offer-to-card/ID, and mobile SMS text programs
Key Media Learnings
  • Consumers are wired:
    • 87% of households have text enabled phones4
    • 82% of consumers use email weekly5
    • 40 million consumers are printing coupons off the Internet (up 20% from last year!)6


RedPlum Newspaper Polybags
  • RedPlum Brand Bag™ reaches over 45 million households on a single day/weekend; billboard impact at the door for unrivaled awareness
  • RedPlum Brand Bag+™ version includes an attached perforated coupon or call-to-action
  • RedPlum Newspouch® features a heat-sealed pouch to hold sample/brochure
Key Media Learnings
  • Average recall:7
    • Brand Bag™ 27%
    • Brand Bag+™ 38%
    • Newspouch® 64%
  • Average incremental dollar sales for polybag: 21.8%1


RedPlum Solo Direct Mail
  • Single advertiser mailer with flexible format for offers and samples
  • Targeted using frequent shopper data, demographic/ behavioral/geographical mailing lists or your customer data
  • Personalize messages, offers, maps, language, or photos to households
Key Media Learnings
  • 71% of households purchasing the brand used the coupons
  • 55% of dollar sales and 56% of unit sales were incremental (SS182)*


Insignia POPSigns®
  • Update your price changes weekly
  • Create shelf edge call-to-action
  • Reach a national retail network – over 10,000 stores
  • Customize your message and still be at shelf in 5 weeks or less
  • Real-time pricing from each retailer's pricing system
Key Media Learnings
    • Average sales lift at regular price is 27%
    • Average lift at a reduced price is 139.4%8



1 Valassis Benchmark Database, 2010
2 MORI Consumer Study, NAA, 2009
3 Research & Analysis of Media (RAM), 2010
4 Cellular Telecommunications Industry Association (CTIA), 2009
5 BIGresearch, 2009
6 Simmons Market Research Bureau, 2009
7 Verified Audit Circulation, 2010
8 Published Data of All Live Programs
*SS = Success Story

Please note: if more information / insights are needed, please contact a Valassis sales representative

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