Consumer Packaged Goods

Suntan Lotion Consumer Profile

Source: BIGresearch CIA 2010, Base 8,486

How to read:
Consumers who buy Coppertone Suntan lotion most often are more likely than average to have an annual Household income of $75,000 or more or have 2-3 kids in the home.


	Total U.S.		Coppertone*		Banana Boat*		No Preference*
Respondents Selected:	8486		892		435		5866
Annual HHI	%	Index	%	Index	%	Index	%	Index
Less than $15,000	13.9	100	5.4	39	13.1	94	15.9	115
$15,000 - $24,999	13.8	100	10.5	76	12.8	93	14.6	106
$25,000 - $34,999	14.5	100	11.7	80	12.7	87	15.1	104
$35,000 - $49,999	16.6	100	18.1	109	13.8	83	16.9	101
$50,000 - $74,999	19.3	100	22.7	117	21.3	110	18.0	93
$75,000 - $99,999	10.9	100	15.4	141	12.2	112	9.8	90
$100,000 - $149,999	7.9	100	11.2	142	11.3	143	7.2	91
$150,000+	3.1	100	5.0	163	2.8	92	2.4	78
Average Income ($)	$52,417	100	$64,268	123	$56,556	108	$49,271	94

US Census Division	%	Index	%	Index	%	Index	%	Index
New England	4.1	100	3.9	97	4.7	115	4.0	100
Middle Atlantic	14.0	100	14.8	105	16.3	116	13.6	97
East North Central	17.8	100	18.1	102	15.8	89	18.1	102
West North Central	7.8	100	5.7	73	8.3	107	8.0	103
South Atlantic	20.2	100	23.8	118	22.4	111	19.4	96
East South Central	5.1	100	5.1	99	4.1	80	5.0	98
West South Central	9.3	100	8.8	94	8.0	85	9.8	105
Mountain	6.5	100	7.1	108	6.5	99	6.4	98
Pacific	13.6	100	11.5	85	13.5	99	14.1	104

Number of Children Living at home under 18	%	Index	%	Index	%	Index	%	Index
0	69.7	100	65.2	94	61.1	88	72.1	103
1	13.9	100	14.5	105	18.1	131	13.0	94
2	10.2	100	13.8	135	15.3	150	9.2	89
3	3.9	100	5.2	133	3.4	87	3.6	92
4	1.5	100	0.9	58	0.9	60	1.5	96
5+	0.7	100	0.3	46	1.1	149	0.6	88

Age ranges of the children in household	%	Index	%	Index	%	Index	%	Index
under 2 years	14.3	100	11.9	83	18.5	129	13.6	95
2 to 5 years	21.6	100	25.3	117	25.0	116	21.3	99
6 to 9 years	21.8	100	25.5	117	28.3	129	19.7	90
10 to 12 years	22.3	100	28.4	127	20.2	91	19.9	89
13 to 17 years	40.3	100	45.4	112	36.4	90	37.3	92

*Buys named brand suntan lotion most often; No preference indicates that consumers have no preference in the brand of suntan lotion they buy most often.

*The sum of the % totals may be greater than 100% because the respondents can select more than one answer.

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