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BIGresearch

Methodology

The Consumer Intentions and Actions Survey (CIA) is conducted among 8,000 online panelists per month. This study tracks consumer behavior, shopping trends and purchase intent.

Survey responses are weighted and based on Census information and respondent answers are predictive at a 99% confidence level (with only a + 1% error rate)

Valassis uses a base of 100 as a statistically sound base size.

Graphs rounded to the nearest whole number.
DISCLAIMER OF WARRANTIES: BIGresearch makes no warranties, either expressed or implied, concerning: data gathered or obtained by BIGresearch from any source; the present or future methodology employed in producing BIGresearch statistics; or the BIGresearch data and estimates represent only the opinion of BIGresearch and reliance thereon and use thereof shall be at the user's own risk.

For each of the following products, please write in the brand name of the product you purchase most often for Salty Snacks:

Salty Snacks (nuts, chips, etc.) Top Ten

Salty Snacks (nuts, chips, etc.) Top Ten
Source: BIGresearch Aug. 2009 CIA
Females 25-44 Base: 1,194, Total U.S. Base: All Adults 18+: 8,543


Females 25-44 spend an average of $21.55 on Snack Foods in an average month.

Females 25-44 spend an average of $21.55 on Snack Foods in an average month.
Source: BIGresearch Aug. 2009 CIA
Females 25-44 Base: 1,194, Total U.S. Base: All Adults 18+: 8,543


For each of the following Skin Care & Cosmetic Products, please write in the brand name of the product you purchase most often for Cosmetics:

Cosmetic Line Top Ten

For each of the following Skin Care & Cosmetic Products, please write in the brand name of the product you purchase most often for Cosmetics: Cosmetic Line Top Ten
Source: BIGresearch July 2009 CIA
Females 25-44 Base: 1,138, Total U.S.: All Adults 18+: Base: 8,367


Females 25-44 spend on average over $16 for Skin Care & Cosmetics per month.

How much do you spend on Skin Care & Cosmetic Products per month?

 

Salty Snacks (nuts, chips, etc.) Top Ten
Source: BIGresearch July 2009 CIA
Females 25-44 Base: 1,138, Total U.S.: All Adults 18+: Base: 8,367




For each of the following Hair Care Products, please write in the brand name of the product you purchase most often for shampoo:

Shampoo Top Ten
 

For each of the following Hair Care Products, please write in the brand name of the product you purchase most often for shampoo:
Source: BIGresearch April 2010 CIA
Moms 25-44 Base: 1,098 Total U.S.: All Adults 18+: 8,197




Moms 25-44 have a higher monthly spend on Hair Care Products than the general public

How much do you spend on Hair Care Products per month?
 

For each of the following Hair Care Products, please write in the brand name of the product you purchase most often for shampoo:
Source: BIGresearch April 2010 CIA
Moms 25-44 Base: 1,098 Total U.S.: All Adults 18+: 8,197


Please note: if more information / insights are needed, please contact a Valassis sales representative

Please note: if more information / insights are needed, please contact a Valassis sales representative