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Related RedPlum™ Products:
Brand Bag
Brand Bag+
Cooperative Insert
Custm Loyalty Program
Direct Mail Advertising
Direct Mail Sampling
Direct-to-Door
Email Marketing
Express Insert
Newspac
Newspouch
Inserts
Retail Connection
ROP
Shop & Save Insert
Themed Events


Want to identify and locate qualified prospects? Known customers? Predict incentive behavior? Send the most relevant messages and offers possible?

Valassis targeting goes deeper than most targeting services. Following your marketing objective, we can develop a profile of who you should target and where they live – right down to the way they respond to incentives. Our diverse sources of insight and proprietary segmentation systems make a difference -- one that avoids wasted coverage and dollars.

Sources of insight

Demographics:
• Census Demographic Data
• Gen 5 Demographics
Geographics
• Canada Post Household Data
• GIS Mapping
• Tele Atlas
Consumer Behavior and Product Usage
• PMB Survey Data
• Spectra HomeScan Data
• ICOM Survey Data
Segmentation
• PSYTE Clustering System