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  Postage Consultation
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Optimization (IMO)
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• Shared Mail Package
• Targeting (Canada)

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RedPlum™
Media Channels:
Base Tier
Co-op FSI
ROP
Shared Mail Wrap
Zoned Insert Card
Inserts
Solo Saturation


Advanced Tier
Newspac®
Polybag
Direct-to-Door
In-Store
Solo Direct (Household)
eMarketing


Want to optimize you local media while meeting your national objectives? Compare different media combinations? Get greater results for your ad spend? Now you can.

Integrated Media Optimization (IMO) takes a quantum leap in how to select geographies and blend media. Our proprietary, mathematical model and optimization engine calculates and analyzes more variables than humanly possible. Your objectives, your budget, your targeting criteria, consumer media usage, and media coverage are all factored in to produce the best multi-channel recommendations for you.

To learn more, contact:
Mary Rainer Stewart 860.285.6186 or
Mxrainer@valassis.com

Benefits

Deliverables