Related Services:
Coupon Redmptn Mgmt
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Fulfilmt/Secndry Pkging
Media Placement
Media Planning
Printing
Promotion Security
Research
Targeting
Coupon Redmptn Mgmt
Creative
Fulfilmt/Secndry Pkging
Media Placement
Media Planning
Printing
Promotion Security
Research
Targeting
Want to stimulate trial?
Deliver flat-pack samples cost-efficiently? Engage consumers with a hands-on, interactive piece?
Newspac is a single-advertiser, full-color, four-page brochure containing a removable flat-pack sample. Arrives in the insert section of the newspaper
and teases readers to pull open for their free sample.
Benefits
- Cost-effective method for delivering flat-pack samples or coupons
- Reach – inserted in up to 65 million newspapers (store and home editions)
- Encourages consumer interaction
- Significant brand recall and trial
Production Specs
Success story – Hot beverage
Challenge:TrialResults:
- 62.1%* total recall of sample in newspaper
- 86.2% have or intend to try the sample
See other success stories
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