Valassis reaches over 100 million households across our RedPlum™ portfolio and is always looking for ways to increase the value we deliver to consumers. The familiar full-color RedPlum free-standing insert coupon booklet is delivered both in the newspaper and in the mail in select markets. This shift toward distribution in select areas began over a year ago and has allowed us to reach significantly more households in each of the eight markets where this shift has occurred. As the only company that can blend newspaper and mail distribution, this additional distribution method provides a viable alternative to declining newspaper circulation and it is delivered for free in the mail right along side grocery circulars and other valuable promotions consumers use to seek out deals and savings.
Misleading headlines and blog entries have erroneously reported that Valassis will not deliver its RedPlum coupons in the newspaper. In fact, 90% of the free-standing inserts are delivered in newspapers across the country. The determination of how and where to distribute promotional items such as coupons is made on a market-by-market basis, based largely on the objectives of our clients. They desire the ability to reach as many consumers as possible with their offers, and want to avoid duplication.
Consumers may also visit www.redplum.com to view additional deals and offers and print online coupons.