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Consumer Activation Network


Print + digital integration is ideal

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Case Study Video
Major QSR launched a new menu, nationwide, using an integrated media plan rather than planning print and digital independently.

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Activation Strategies

Meaningful insights make the difference, for example:
Put mobile-first data and insights to use for strong activation
Valassis Apio™ fuels intelligent media delivery.
Audience Selection

Consumers expect personalization

“Brands should make the most of the idea that consumers are willing to provide personal information in exchange for deals. Utilize contextual clues – including shopper preferences, media behaviors and purchase data – in addition to real-time mobile location data – to personalize offers and drive conversions.”

- Curtis Tingle, CMO, Valassis

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